Marketing in this sector has. undergone a notable evolution in recent years . Before the pandemic, marketing activities. were almost entirely “analog” and were based on conferences and sector events, advertising in specialized magazines and television, visits to doctors by representatives of pharmaceutical companies. After the arrival of the pandemic, such activities became less frequent. due to restrictions related to anti-Covid regulations. This has forced companies to look for new strategies for the promotion of their products and services: we have therefore begun, albeit with a little delay, to exploit new technologies. and digital channels to create information content. and to educate the public through new formats.
Why use Marketing Automation in Pharma
Companies in the Pharma sector typically. have very narrow and specific audiences: the contract. manufacturing sector (CDMO) targets pharmaceutical europe email list companies, and the latter directly. target hospitals, pharmacies or doctors. Directing your marketing actions. towards such small niches can be complex and time-consuming. This is why technologies can play a fundamental role.
Automation, in particular
can support companies in this sector. in optimizing marketing and sales processes , allowing them to save time and resources, reducing costs, and at the same time B2C Database allowing. them to make the most. of the quality of the data available. these.companies have.Implement Marketing Automation step. by step.Marketing Automation is a technology that allows you to manage. marketing activities more streamlined, faster and more effectively , such as sending direct emails and newsletters, generating new leads and personalizing. communications.