To fix the situation, we did the following: We agre with content managers that when news is releas about the launch of a direction or a sale, they will add links to directions in the text. We introduc blocks with relinking on the destination pages themselves, launch pages for departure cities, countries, and specific flights. All pages are link. We have add links to destination pages on the flight pages to fit them into the overall structure of the site. For example, on the page of flight S7–1005 , we add a block with popular flight destinations from different cities to St.
Petersburg These steps help to integrate
The destination pages into the site structure, as a result of which S7 Airlines’ position in Google began to grow. Compar to 2019, positions increas by 83% – some search queries Georgia Email List began to fall into the top 3, and most of them into the top 10. By setting goals and checking results in Google Analytics and checking positions in Topvisor, we track results and saw measurable growth. Work out the information demand S7 Airlines has a blog with its own itorial board and streamlin processes.
Since the itorial office had its own goals
Objectives and content distribution channels, we integrat into the already existing process. We analyz search queries and came to the itorial office with ideas for articles that were in B2C Database high demand. We prepar recommendations on the structure of the article and not which questions it would be desirable to answer in the article – without strict terms of reference and keywords. At the start, the entire blog brought an average of about 10 thousand clicks per month.