The key advantage of the Creator Award is the composition of the Organizing Committee and the Expert Council. The award creates full-flg conditions for a dialogue between government and business. “…in its work, the organizing committee will analyze specific business cases, see what difficulties entrepreneurs had to overcome, and be able to create legislative initiatives necessary to improve the situation of business in Russia,” comment Marina Bludyan, First Vice President of Opora Rossii. The blocking of social networks in 2022 and the mass exodus of foreign companies from the Russian market have significantly chang the picture of brand account promotion.
But those who remain continue to develop
Their pages and gain subscribers. How they do it, and which industries feel best, found out in their large-scale study of one of the leading digital agencies in Russia DOT and the service Ecuador Email List for analytics and social mia management Livune . The material is the first detail, open social mia research on the Russian market about the presence of the largest advertiser industries. Gleb Ivanyushkin – founder and head of DOT Digital Agency: We believe that the main advantage of the study is that the material will help heads of SMM departments and “budget holders” in general to quickly understand the state of their social networks.
An this not only on the basis of what
The agency says, but using a single transparent criterion and comparison, for example: what level of engagement in the industry is consider good, and what kind of posts “go in” better, and what frequency of posting should be maintain, and so on. We hope that the study will be actively us in the knowlge base of most customer companies, and will also become a reliable tool for digital agencies. In total, more than 240 accounts were analyz with a total audience of 57 million people from 11 industries that are the largest advertisers in Russia and are active in social networks.