If you’ve been wondering how to generate sales with video marketing, you’re in the right place! WSI keynote speaker, author and digital marketing strategist Cormac Farrelly recently offered a webinar on how to communicate your marketing message using video. If you didn’t watch the webinar, watch it here . Why video? According to our webinar survey, only 5% of respondents leverage video effectively throughout their business. However, considering the following statistics, video marketing should be a vital element of your digital marketing strategy. YouTube occupies almost a third of the internet with its more than 2 billion users . By generation, daily YouTube views range from 77% of Gen Z to 44% of Baby Boomers . 70% of Instagram users watch videos daily. Videos on social media are shared 12 times more than text and images combined. Facebook Live audience increased 50% at the end of 2020, exceeding 1.25 billion users each month.
Overcome the challenges of implementing a video strategy
To overcome the challenges of implementing a video strategy, the first thing is to identify the pitfalls you may have encountered: Lack of Pharmaceutical Email List clear goals and a plan of attack to accompany them. Too much effort in aesthetic production and lack of focus on impact. Video is not a strategy in itself, but we must apply all the traditional marketing task to answer the who, how and why. Underinvestment in an amplification strategy to get the right people to watch the video. Therefore, Lack of familiarity with video as company communication. Integrating a video culture needs to come from the top.
Explore different ways to use video in your organization
There are different types of video B2C Database for different use cases: Attract strangers with video ads on your landing page , and/or a teaser video shared on social media. In the last year, the number of impressions on smart TVs (versus other devices) has increased from 9% to 27%. At the same time, TV audiences have a higher completion rate because skipping the video requires more effort. A successful video advertising campaign is made up of three components. Therefore, It doesn’t matter if you use TrueView or YouTube bumper ads, the key is to capture your audience’s attention and get brand recall in the first five seconds. Reach : YouTube has an audience comparable to that of television. Facebook’s interest targeting feature reaches a very specific audience. Therefore, To grow your brand, you have to find potential customers, talk to them frequently and make yourself memorable.