Set aside hours for development, taking into account this nuance. Twitter is just past. TikTok is over. Here comes a new cross-platform content format that can be considered a separate platform because it is a new world for many: vertical video. Reels, VK Clips, Youtube Shorts. It is possible and necessary to cross-post, but not everyone will like the algorithms. And the former king of all SMM strategies is Instagram . I fundamentally disagree with the statistics of Mediascope, which says that the quality daily reach of the platform has fallen SIX TIMES.
Fallen but not Based on the Livedune
Reach data based on an analysis of 50,000 accounts, the drop in market reach is times. That is, out of 60+ million MAUs, about 30 remained, while DAU has moved significantly closer to MAU. This can be seen in the fact that the reach in Stories dipped less than the reach in the News Somalia Email List Feed. Therefore, quitting Instagram is a bad thing. Yes, the platform is banned and recognized as extremist, but our audience is there. At the same time, the VPN filter leaves an indifferent audience who are sad to return to the conditional VKontakte. The basic development of the logical chain will lead to the conclusion that Instagram retains the core of a solvent audience that continues to use the platform and Telegram (but there is an ambush.
We have already discussed The second
Funny conclusion about Instagram is that if you buy ads from bloggers right now to develop your account, then the reach of the new profile, which began development after blocking, will be at the normal old level. Because the reach of Instagram in the whole world has not changed and the algorithm B2C Database works effectively. And the new advertising campaign will bring those who are friends with VPN. So the coverage will be topchik. The problem is that bloggers’ reach has dipped, and not everyone’s appetites have decreased, so advertising has risen in price.