Objective reality
Objective reality refers to tangible objects and facts that exist independently of individuals’ perceptions or beliefs. It is a reality shared by everyone in the same space and time. For example, gravity is an objective reality that affects everyone, regardless of whether they believe in it or not.
“I don’t see the difference between you and your competitors.
Expressions like this may be due to the fact that the specific database by industry objective characteristics of the products are very similar, or because the subjective perception of the client does not find clear differentiating elements.
This is a quantifiable and verifiable data that does not depend on individual perception, but on clear and objective metrics such as the number of completed forms or interactions on a specific platform.
Subjective reality
Subjective reality, on the other hand, depends on each person’s individual perception. It is influenced by personal emotions, beliefs, and experiences. For example, if someone feels a severe headache, that sensation is real for that person, even if medical tests find no objective cause for the pain.
Returning to the demand generation example, although there may the importance of having be objective metrics that demonstrate its effectiveness, such as the increase in the number of leads generated , the satisfaction of the sales department and its perception of quality can vary significantly.
Turning the subjective into the objective
The challenge lies in transforming a subjective reality into an objective one. This involves converting individual perceptions and personal experiences into verifiable and measurable data through:
Data collection and analysis
Development of concrete and measurable indicators
Validation of results with stakeholders to ensure that fax lead indicators and data collected adequately reflect the original subjective perception
Adjust data collection and analysis methods as needed
And vice versa?
“Reading between the lines” of their responses, paying attention to their non-verbal cues and anticipating their reactions based on prior knowledge are essential resources to achieve this. In short: active listening.
Everything counts
In short, the difference between objective and subjective reality can significantly influence internal and external customers’ perceptions of products or services. The challenge is to convert these perceptions into measurable data to improve decision-making, optimize the value proposition, and generate greater certainty in interpersonal relationships.