A priori, one might think that this methodology, containing the word “inbound” in its name, refers to a Digital Marketing strategy .However, unlike other actions such as SEO or SEM, political Inbound Marketing is based on the union of various techniques and mechanisms to attract potential voters to content or events that promote interaction and create relationships between people and a community. political organization.
Main characteristics of political Inbound Marketing
A priori, one might think that this methodology, containing the word “inbound” in its name, refers to a Digital Marketing strategy . The inbound methodology applied within the political context essentially focuses on the creation of strategies that create ties between political parties and organizations and voters, in order to gain their trust and transmit the main message organically.
Being an initiative focused on this aforementioned principle, we obtain the opportunity to create content that is capable of informing, entertaining and adding value that provides real solutions to the life of the common citizen.
Likewise, being based on the inbound methodology, the creation of long-lasting, transcendental and quality relationships is guaranteed, which not only produce results during a period, but also extend for years.
However, unlike other actions such as SEO or SEM, political Inbound Marketing is based on the union of various techniques and mechanisms to attract potential voters to content or events that promote interaction and create relationships between people and a community. political organization.
How does Attraction Marketing work in the political context?
Through online and offline action planning, the organization WhatsApp Number Data uses the principles of Inbound to carry out communication actions that, instead of going after voters, facilitate the attraction of them to social networks, websites, blogs or even events. The main characteristic of this phase is based on the generation of materials that provide value to the campaign and that clearly transmit the entity’s message with the objective of producing engagement in the buyer persona.
Voter conversion
Using various resources and tools, such B To C Database as the sales funnel, a political organization can take potential voters through nurturing stages until finally converting them into electoral results. This can be done in various ways, such as email marketing campaigns , public meetings, social events, among others, which ends with a registration in the political party’s database and which is reflected in the voting boxes.