Backlinks. Planning and control In addition to the 3 pillars, a crucial routine will also be necessary to achieve success , which is planning and control. Basically, this task will aim to ensure that the project remains on track, and will monitor key SEO indicators , namely: organic traffic; organic leads; ROI. In short, to start seeking organic traffic, your company should look at these routines that we described above, regardless of whether this occurs inside or outside your organization. The most common scenarios The most common scenarios When a company finds itself in the scenario of making the decision between hiring or insourcing, this usually occurs due to approaches that are not necessarily technical.
You will have the support of qualified professionals
But rather based on the company’s management model or initial perceptions about SEO work. And here, as you can imagine, is where the danger lies. Because one of the common scenarios is one in which whoever decides on one of the two paths is not clear about how the project will be carried out, and ends up choosing subjectively, without evaluating the risks and positive and negative points. Some contexts that typically lead to internalization: centralizing company; company wants to have internal knowledge; company does not trust suppliers. And others that lead to hiring: company without special data structure; decentralizing company; company without knowledge. Note that the points above do not make it clear whether the project will succeed or fail.
Evaluating the hiring To get into a clearer context
This is because what will dictate the effectiveness of hiring or internalization will be factors more specific to each company , and not general contexts that can be applied to different companies. Therefore, it is necessary to look more closely to evaluate the company’s scenario when hiring or internalizing, in order to establish advantages and disadvantages. Evaluating the hiring Evaluating the hiring To get into a clearer context, let’s consider the points in favor and points against B2C Database hiring an agency or SEO professional: Advantages of hiring Disadvantages of hiring -cost outsourcing; -smaller learning curve; -faster results.
