The long-term result is loyalty, cohesion, and of course, growth. 4. Keep on top of emerging industry trends rationale: in the world of digital, the pace of change is so rapid there is a critical need to upskill regularly to stay ahead of new technologies, strategies, and developments. Knowing the latest digital marketing trends and developments can provide emerging opportunities for professionals to engage with customers (current and future) and drive revenue. Benefits: according to statista, adults in the u.s. Spent an average of eight hours and five minutes (485 minutes) with digital media each day in 2021, projected to increase to 508 minutes in 2024.
Time spent with digital media
Time spent with digital media – u.s adults time spent with digital media – u.s adults embarking on a continuing education program ensures learners stay up-to-date with the latest trends and developments in their industry. Not only that, but an overall understanding of digital platforms and processes will ensure departments can pool together their newfound knowledge and collaborate to ensure success as one big, thriving commercial entity. Results: our report ‘perpetual evolution’ found that 74 percent of senior marketers believe that marketing organizations face a critical talent shortage due to a lack of digital skills. By keeping up with the major moves, shifts, and trends in the world of digital, an organization can beat out competitors to gain maximum exposure from new platforms before they become saturated (just think about the rapid rise of tiktok).
As a Result, Companies Will Be Able to Expand Their Brand's Reach
As a result, companies will be able to expand their brand’s reach, become an authority in their field, and enjoy a boost in sales. 5. Provide transferable qualifications rationale: continuous learning that leads to a professional certification that is recognized from industry to industry, as well as from country to country, provides digital marketing professionals with the chance to move roles and progress their careers in more ways than ever before. Benefits: a qualification that is recognized across the board is important to professionals across the globe, particularly those under 40 as nearly a third report being willing to move for a ‘better’ job, reports gallup. By upskilling your workforce, you can develop teams of people that can transfer skills between departments and create a well-oiled workforce without gaping skills gaps, making innovation and progression easier than ever before. Results