ince social media entered the scene in the mid-2000s, the business world has .Completely changed. The enormous growth in the number. of users on these platforms, | WS Numbers driven by the big players of silicon valley, has highlighted the. Social Selling: whatEnormous sales potential of these tools .
While users have started to use social . Media to find information on products and services of interest to them, companies .Have started to turn to them to increasingly .Engage and influence ,Existing and potential customers .
These Types of Activities, in Addition to Taking on the Contours of a Decidedly Outbound
Social selling is precisely this: effectively using social networks to build valuable. Relationships with people , directing email list them towards your company offer.
Not yet exploiting .Social Selling: whatThe full potential of social selling for.Your business? Then you’re missin,g out on the opportunity to .Guide your audience through. New sales techniques. It’s time to take action! Social selling is now
Approach to the Customer, Prove to Be Very Ineffective Because They Respond
The term social selling, however, can be misleading: it is not simply push sales attempts carried out on social networks , but represents A structured methodology, | WS Numbers fundamental for all sellers looking for new connections with, the right contacts. In practice,Social Selling: what it does not include activities such as chasing” prospects on .Social media to try to sell them a product or service directly, sending them repeated messages .On the social network itself;
Search for customers on platforms.Such as facebook or .Instagram, adding them as “Friends” from your personal or. Professional profile (or, worse, from a fake profile created ad hoc