Structured data is a standardized way to provide information about a web page. It helps search engines like Google to better understand what your content is about. But what’s in it for you, and how do you implement it? Get into Google’s Knowledge Graph Google’s Knowledge Graph is a knowledge-base of entities and the relationships between them. You, your brand, and your products can all become entities that are established and influenced by structured data. The most direct implication of getting into the Knowledge Graph is having a Knowledge Panel that provides more brand visibility and authority.
Structured data needs
To conform to a particular format. As is the case for any computer language, you must adhere to a correct syntax if you want the machines to crunch it properly. Schema company data markup provides such a universally recognized format. For structuring data on the Web. If I want to tell search engines that my first name is Michal, I need to look up how to annotate it. Looking up “name” in the schema.org vocabulary brings me to the givenName property: JSON-LD is the format that Google recommends. It’s also the easiest to implement because there’s no need to “tag” HTML elements, as is the case with other structured data formats. Instead, you add JSON-LD as one big block of code that tells Google, “Hey, here are the main things you should know about the stuff mentioned on this page.”
What is Structured can tell
From the name, it focuses on your eligibility for rich results. But let’s hope that Google will eventually combine both tools’ functionalities. Classy Schema is a great alternative B2C Database tool as well. Before you start marking up your content Structured. Data isn’t rocket science, but it takes time to get into it. Figure out what to prioritize, and learn how to deploy it at scale. Many CMS’ and plugins often take care of the most basic markup out of the box. But I want to make one thing clear: For most people. There are way more important SEO tasks than deploying schema on your website. We expand on the prioritization and implementation in our dedicated schema markup post, where you’ll learn everything you need to know about this. Structured data beyond your website You can become a Knowledge Graph entity without ever deploying schema markup.
