The Best Google Tag Manager WordPress Plugin You Need in 2024

Google Tag Manager (GTM) allows you to add and update different tracking codes on your website. The best thing about this tool is that you don’t need to fiddle with website coding to start tracking advanced data. However, if you are new to this, GTM can be difficult to use as there is a steep learning curve.

We use a much simpler way to track advanced statistics in WordPress and we’re sharing it with you today.

To start, let’s understand what Google Tag Manager does.

What is Google Tag Manager?

Google Tag Manager (GTM) is a dream tool for marketers, bloggers, SEO specialists, and website owners who want to track different aspects of their websites. It allows you to go beyond the data available in Google Analytics.

A tag is a piece of code or tracking pixel created by third-party tools. When added to your site, it tells Google Tag Manager what to do.

For example, you can use tags from Google Adwords, Facebook, and heatmap tools. The tag tells GTM what to track, for example:

• Page views
• Clicks on links
• Travel depth
• Form submissions
• Custom events

With GTM, you can track events like PDF downloads, button clicks, and outbound link clicks. There are a lot of things you can do with this tool and it is pretty amazing.

Why use an alternative to Google Tag Manager?

Google Tag Manager has a huge learning curve. Any misstep can lead to inaccurate tracking.

You also need to be careful with the number of tags you add so as not to overload your site with extra code snippets that could affect page load time.

To get started with Google Tag Manager, make sure you’re signed in to a Google Analytics account.

You can use our guide: How to Setup Google Analytics 4 in WordPress . In case you want to setup Universal Analytics, we don’t recommend doing that now. Here’s why: Google Analytics 4 vs Universal Analytics .

Next, you’ll need to sign up for a Google Tag Manager account at . You’ll then need to enter your details and select your preferences.

Once registered, you will receive 2 pieces of tracking code that you will need to manually insert into your WordPress site’s coding. You will need to access the header.php file to insert this code.

If you don’t know how to do this, we recommend using a plugin like Insert Headers & Footers or WPCode to easily access the code on your site where you need to paste these tracking codes.

The first code should be added to the Header box and the second to the Body box.

Once you’ve saved your changes, you’re ready to start using Google Tag Manager. You’ll need to head over to your GTM dashboard to install new tags and start tracking new data.

It features a Tag Manager to china phone number library organize and optimize your tags. It also supports version control, third-party and community-developed tag templates, and security features.

You can also use

Tag Manager to add and update Google Ads, top 10 wordpress popup plugins (2024) Google Analytics, Floodlight, and third-party tags.The best way to learn GTM is to use the online tutorials. This will help you get familiar with your GTM account so that you can make full use of its functionality. You will learn all about data layer variables, tag types, marketing tags, triggers, tracking IDs, Facebook pixels, GTM wrapper code, and much more.

You’ll also want to learn how to use the Google Tag Management Assistant. It’s an extension to troubleshoot any issues you have with Google Analytics tags, GTM tags, Google Ads, and more.

If you are a beginner or just don’t have any coding skills, this can be really tricky and nerve-wracking. Whenever you make changes to your website’s coding, make sure to make a backup . One small mistake can make your website non-functional.

You’ll also want to make sure that when you collect personal and customer data, your site is GDPR compliant. See more: 11 Best GDPR WordPress Plugins to Create a GDPR Compliant Site.

While Google Tag Manager allows you to track new data, fanto data there is actually a much simpler way to do the same thing. You can avoid copying and pasting code and figure out how to use GTM altogether. Below, we are going to share the process we used that is much simpler and simply awesome.

The BEST WordPress plugin for Google Tag Manager

If you’re looking for a quick way to start tracking advanced statistics right away, then MonsterInsights is the tool for you.

MonsterInsights is the best Google Analytics plugin for WordPress. It makes it incredibly easy to connect your WordPress site to Google Analytics. It then automatically pulls in data from Google Analytics and transforms it into easy-to-read and understand reports.

With MonsterInsights, you can set up advanced tracking to get data like:

• E-commerce statistics
• Clicks on links
• Button clicks
• Form conversions
• and much more.

You can activate these features with just a few clicks and you will never need to use an additional Google Tag Manager. You will be able to access all this data from the WordPress dashboard.

Here’s why we recommend using MonsterInsights:

• You can set up advanced tracking without touching a line of code.
• You don’t have to spend several hours learning how to use Google Tag Manager.
• You don’t need to go through the lengthy process of setting up individual tags on your WordPress website.
• Eliminate the risk of making a mistake and ruining the follow-up.
• No need for custom HTML, PHP, Javascript, none of that

With that said, let’s show you how to set up MonsterInsights on your site.

How to set up MonsterInsights

Step 1: Install MonsterInsights on your website

To get started, head over to the MonsterInsights website and sign up for an account. There is a free version of MonsterInsights in the WordPress plugin repository.

It’s pretty impressive to connect your site to Google Analytics for free, but if you want advanced tracking, you need the pro version .

Inside your MonsterInsights account, you will get a plugin download file and a license key.

You need to upload this plugin to your WordPress site. Have you never done it before? Follow our guide: How to Install a WordPress Plugin – 3 Methods (Step by Step)

Step 2: Connect to Google Analytics

First, you’ll need to have a Google Analytics account. If you don’t have one, you can sign up for a free Google Analytics account . It only takes a minute.

Now back on your WordPress site, once you activate the MonsterInsights plugin, the setup wizard will launch. It’s very simple to follow and we recommend using the wizard to cover all the bases.

You will also have the opportunity to enter the license key to connect to your Pro account.

Once the account setup is done, simply click the Connect MonsterInsights button here in the wizard. Make sure to select the same Google account name that you used to create your Google Analytics account.

Then grant it the necessary permissions and the rest will be done for you.

Step 3: Set up advanced tracking

Now comes the best part! Once you’ve connected your website to MonsterInsights, you’ll never have to leave your site to see how your website is performing.

In your WordPress dashboard, you’ll see all your data and metrics. You can open the Insights tab in the left menu to see more.

You can view statistics including:

• Sessions
• Page views
• Bounce rate
• Conversion rate
• Conversion sources
• Location
• Age
• Sex
• Device

…and much more.

This will help you find out which pages are getting the most attention, whether your homepage is well designed or needs improvement, which forms are performing best, etc.

With MonsterInsights, you have the power to set up advanced tracking with the click of a few buttons. There’s no need to install Google Tag Manager, no need for complex configurations, and no need to learn anything new either!

MonsterInsights is easy to use for beginners, so its data is presented in simple words and in neat reports. It’s perfect for both small bloggers and large businesses.

We’re going to show you how easy it is to set up advanced trackers here.

1. Tracking clicks on links and buttons

By default, Google Analytics does not track clicks on links and buttons. With Google Tag Manager, you must manually set up a tracking code for each link and button you want to track.

Not only is this tedious, but it can also bloat your website with unnecessary code.

With MonsterInsights, there is no need to set up additional tracking and coding.

You’ll find tons of add-ons to track anything you need in Google Analytics.

You can even track custom links. For more information, check out this MonsterInsights guide: How to Track Link Clicks in Google Analytics 4 and WordPress .

2. E-commerce tracking

To track enhanced eCommerce data, you’ll typically need a couple of days to set up the complex tracking requirements within Google Analytics.

Not with MonsterInsights. It comes with an eCommerce plugin that you just activate and the rest is taken care of.

You can access this data under the Ecommerce tab . You’ll start seeing data on revenue, conversion rates, popular products, conversion sources, and more.

This will help you understand how your users behave and interact with your websites. You’ll be able to see which products are popular, which products are added and removed from the cart, and how long they spend before completing a transaction.

• Set up affiliate link tracking to increase your earnings
• Tracking file downloads on your website
• See which outbound links get the most clicks
• See which products users buy the most by tracking add to cart buttons.
• Add Call-to-Action (CTA) Button Tracking to Increase Conversions
• Find out if people click on an email or phone link