Blogs are extremely useful sources of different types of content relevant to your business. But do you know what content to publish and when to do it? There are a range of possibilities that can drive traffic to your blog , but they don’t always emerge from mind when creating materials for your posts.
It is important to note that different companies have different needs, and the content they create plays a very important role when it comes to generating leads and creating opportunities for your business. For example, a startup with an innovative purpose needs to obtain leads at the beginning of the buying process to nurture them with relevant content until they are ready to close the deal.
Types of essential content for any blog
Posts are the foundation of successful blogs. If there is one thing that Inbound Marketing has taught us, it is that there is never too much valuable and relevant information. For this reason, it has educational posts to attract traffic. In fact, this type of content is excellent for positioning your business as an authority in the market , in addition to helping you obtain the first places in search engines, mainly in Google. A great advantage of blog posts is that they are totally personalized and comprehensive.
This makes it possible to discuss any topic in the space of a blog, from a small announcement about an event in which the company will participate to a long post about SEO, a description of a video or webinar. When it comes to the ideal number of words, there is no size limit. According to Hub spot research conducted in 2020, to generate leads, an article needs to be 2,500 words. This is educational, interactive content that keeps your blog updated, full of new content and receiving more and more traffic.
White papers
White papers consist WhatsApp Number Data of a document format whose main objective is to delve deeper into a certain problem , showing its causes, concepts and mainly its solution. In this way, we consider it as a relatively more complex material. It is important that your customers and readers have had contact with your business for a certain period of time and faced some common problems within their market.
When we talk about a certain problem that our readers also face, the probability of converting them into leads and even new clients is much more expressive. This is one of the reasons why white paper has become a powerful tool for lead generation. In fact, in some markets, it surpasses the efficiency and relevance of e-books! To create good content, it is necessary to understand in detail what the problem is and carefully investigate the best alternative solutions to solve the problem.
Webinars
Videos are usually B To C Database excellent formats to meet new market demands – we will talk about this topic below – and one of the most interesting ways to generate leads and share knowledge through webinars .As they are real-time video chats, it is possible to bring together people interested in a topic to share their experiences and knowledge.
Thus, webinars are presented by a specialist who develops a kind of informative talk in real time on a specific topic. After finishing the talk, the content is left available for consultation, thus allowing other users to access the webinar.
