They collect around 7 thousand. It’s only been 3 weeks. If they paid off, colleagues are great and I look forward to cases at conferences, but even I doubt it. Another example is Lenta (hypermarkets). The left column is the audience of the channel (actively growing), the right column is the average reach of the post in 24 hours: Reach will drop for everyone who continues to publish “shop on the couch” content on Telegram. Good and bad examples of approaches to branding Telegram channels with “why?” I collected in a separate article, take a look if you haven’t read it yet. CONTENT So far.
I see the following options for building
Content plan and a strategy for maintaining Telegram channels: Benefit through expertise. That’s what ad agencies do when they educate their audience, that’s what brands can do St.Pierre and Miquelon Email Lists when they have a story to tell. Simple ideas and associations. Hypermarkets Tape = food = recipes. In the cards, something simple and fun, with a creative like “breakfast for the family for 500 rubles.” In theory, there is a chance. The hypermarket itself in this case is in second place, the main benefit is through recipes. Moodboards/references/style. Fashion brands should mimic and copy successful examples of running Telegram channels about fashion, there is a lot to learn there. The author’s channel of the business owner on a related topic.
An example of Alexander Dubovenko
With his channel “Construction and Business” and his company Good Wood. He writes about what he understands. The option of turning to the specifics of the business in general B2C Database and going into frankness and openness may also work. Entry through personalities, internal cuisine, people of the company. Building a blog through people is difficult and almost impossible, but it can be fun. Your business is a bank. Or one that directly affects its customers. I have money in the bank, I want to know how they are doing.