Provid to customers. and possible from the vision brand positioning Brand relationship with customers brand personality brand value brand concept product or service features Quality of products or services to various after-sales services. Brand Identity creation is necessary to create a relationship between the brand and the customer. Brand Identity can be divid into groups as follows : , pictures, text, colors, patterns Sensorial Identity or identity that can be touch by the five senses, namely form, taste, smell, sound, touch, and also includes appearance. contact surface Behavioral Identity or identity link to consumer.
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Behavior or journey, customer journey, for Austria WhatsApp Number List example, designing an application to make purchases to suit target groups in the digital age Functional Identity or identity that emphasizes brand or product features, such as Fitflop shoes that are healthy shoes. Importance of Brand Identity A good Brand Identity will make us stand out from the competition. It also helps build brand cribility in the market. In delivering the value of the product or service for a good customer experience, Brand Identity can help generate sales opportunities when our brand is already strong.
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A become loyal customers to the brand B2C Database making it easier to penetrate new markets because the brand can guarantee confidence to a certain extent It can be said that a logo can guarantee success. and gives us a huge advantage that is different from competitors Increase the opportunity to create even more awareness of our brand. If our identity or identity is strong and has been continuously communicat to consumers Consumers will remember those things just by seeing the logo, color hue, and the direction of the advertisement. For example, when you walk into Chaps, you can smell its unique scent.