Abrand that is cool among Gen Y Realness _ In the meaning of the word authenticity, that comes from the accumulation of long experience. It reflects its origin and originality. or being the first Therefore, any brand that talks about originality, classicness, having a long history. display of heirlooms It will make the Gen Y group more fond of the brand. Especially in word of mouth. It is consider the most powerful communication tool. Authenticity has become a key brand-driven engine for Gen Y that brands ne to be truthful. Including sincerity in every aspect of doing business.
Stage of design selection
Without these, Gen Y is ready to go immiately to Ecuador Email List competing brands. The truth can be express in different ways: story telling how brands express authenticity through storytelling with elements of creativity A real brand has to do something creative and different. Recounting the history of the past Engaging people that create a sense of community both online and offline. Linking the source to the origin of the brand. and bringing customers or consumers to tell real a work of art By combining our passions and expressing them creatively.
Of raw materials
Through the process of research and development B2C Database and the production process as well, such as the use of unique line drawings to be us in the design of various works Bringing various items to decorate the booth to be a contemporary art. adhere to the foundation of identity Although it seems to be at odds with creativity. But the expression of the brand’s roots or roots is what represents the brand’s authenticity. which must be integrat through the story or activities in accordance with the changing era Love and make everything like a handicraft. that the brand intends to do everything with its best.
