For 92% of marketers, video is an video-market important part of their brand’s Rubber and Plastic Manufacturers Email Lists communications strategy. This data is in the report “ The State of Video Marketing 2022 ”, by Wyzowl, which also shows the growth in the use of audiovisual content by businesses. In 2016, for example, 61% of these video-marketsame professionals used video as a resource. In 2022, the number jumped to 86%. However, when developing a video marketing strategy, we must always emphasize that it must go beyond the internet. Videos are consumed, even to a greater extent, outside of social media or YouTube. This is why investment in traditional media has grown alongside digital media.
Ownership of video devices in Brazil
Cell phone: 94% TV: 93% Computer: 44% Tablet: 19% On the other hand, when we talk about consumption itself, televisionvideo-market especially open TV , is the most used. Data shows that 85% of Brazilians consume video on open TV at least once a week. As a comparison, on social media this percentage drops to 75% and, on YouTube, to 70%. Furthermore, 45% of individuals in Brazil access a video streaming platform weekly, such as Globoplay, Netflix, among others. Television also offers a possibility that is less present on smaller screens: watching in company.
Interviewed declared watching television
as a way of enjoying family time, 32% like having someone to talk to about what is going on and, for 28%, watching together is a video-market custom at home. This sense of collectivity is favored by the power of disseminating live content on open TV. Just notice the effect of reality BTOC Database shows or television journalism, for example, on online and offline conversations among Brazilians. In other words, for those looking for impact with their video marketing strategy, television presence is essential.