Usability testing is an important process that allows you to check many issues related to the quality of the website, which also affect positioning . Why do some users abandon the site after visiting?
What causes a conversion rate to be too low? The answers to these and many other questions can be found through usability testing .
Constant verification of website results and quality is undoubtedly one of the most important issues when creating and optimizing websites. What exactly is a usability test ? This term describes all methods of testing a design on future users to ensure better adaptation to their needs.
What are usability tests
These are all activities aimed at verifying website elements in terms of responsiveness, functionality and even appearance. Usability tests check, among other things, the ease of using the capabilities of a given website, as well as the efficiency of navigating around the website in accordance with a specific purpose.
Such research allows us to find out how users use the website and at the same time determine their feelings Ws Data when browsing the website. Website usability tests allow us to take much more effective care of various aspects that affect the final reception of the website.
Thanks to them, we will be able to assess, among others: attractiveness of product presentation and the website itself, effectiveness of the message, aesthetics, ease of use and understanding of the website layout, accessibility, satisfaction, and effectiveness of various activities.
UX usability tests the benefits of such
There are many benefits that you can count on after conducting usability testing – we will mainly focus on the most important advantages of this approach. First of all, it is worth B2C Database noting that this type of research is quite quick to conduct. In most cases, just a few days are enough to thoroughly check the key elements of the website and prepare a comprehensive report.
It is usually also the cheapest element of the SXO / SEO research package when we decide to have the tests conducted by an agency . Problems that lead to an extension of the page checking time are quite rare – so we can quite confidently count on receiving feedback that will allow us to start improving the page.
