74% of baby boomers think email is the most personal channel for receiving communications from brands. Followe by 72% of gen x. 64% of millennials. And 60% of gen zers. It’s clear that email marketing is worth your time and investment. With this in mind. We’ve done the hard work for you and researche what it is that defines a successful email marketing campaign so you can not only focus on improving your key email metrics such as open rate. Clickthrough rate (ctr) and conversion rate. But also the hidden metrics that can give you an ege. Are you on the list? Before we get starte on sending out emails. We nee someone to send them to—prospects that are most likely to engage with what you have to say. And offer. To that end. It is vital to push email signups and to make that process easy.
That’s pretty impressive
That’s pretty impressive. In addition to taking an analytical approach to your email list and performance monitoring activities. By using relevant data to segment new database your email marketing customers into different audiences. You can send highly personalize. Value-driven communications to the right people. At the right time. Here are some trie and teste ways to segment your audience and improve your email marketing performance: new subscribers: consumers you can target with an incentivize welcome email and offer (access to early bird deals.
Make sure the mail is focus on that
Make sure the mail is focus on that. “there’s two halves: getting people to open it (open rate) and getting people to click (click through rate). But the key is: stay focus on what you want the B2C Database customer to do.” says callaghan. But how? “the main rule i follow is to always test as much as possible: different subject lines. Different imagery or marketing messages. “for open rates i personally have seen short subjects are better. One word can be really powerful for getting opens. So can saying something unexpect about your brand. “the more out there you are.