Audio marketing has revolutionized the digital market in 2019. This occurs because consumer behavior, which is constantly transforming, requires companies to adopt new marketing strategies that are relevant to their behaviors, such as the creation of podcasts. If yesterday reading a five-minute article on a blog was much more accessible than reading a physical magazine, today, listening to this same content in audio format is much more practical than reading. And this is because currently, we are in a scenario in which consuming is totally connected to technology, accessibility and practicality .
Therefore, podcasts emerge as an option that guarantees the listener a connection with all these points. Today, we’re going to show you how to create a podcast from start to finish! With this guide, it will be much easier to create programs and make them available online. But, not only that, we will also address other key points, such as: What are podcasts? Why make a podcast? What are the types of podcasts? How to create a podcast? Where to host your podcast? How to publish the podcast? How to rank on Google with your podcast? How to monetize your podcast? What podcasts does Rock Content recommend? Interesting, right? It’s time to start!
What are podcasts?
Podcasts are a series of episodes recorded in audio and broadcast online . These can be recorded in different formats, the most common being interviews between guest and presenter and individual recordings where the presenter (or presenters) comments on a specific topic.
Whatever the presentation format, these programs necessarily need a topic and someone to make the presentation (normally called hosts).As an interesting fact, the word podcast is the result of the union of the words i Pod , referring to the fact that this content is portable, and Broad cast , referring to the fact that its transmission follows the same model as radio transmissions. And, although they are available online, one of their fundamental features is the possibility of downloading the episodes to listen to them even offline.
Why make a podcast?
Companies that WhatsApp Number Data adopt digital marketing strategies are always updating themselves on how to adapt to the behavior, objectives and needs of their buyer personas . This is why we develop countless types of content that meet these criteria. In Latin America, nearly 20 million people listen to audio in podcast formats . This data points to a reality that directs content producers toward this new market opportunity.
The increase in podcast audiences , as well as investments in the area and the emergence of platforms that host and distribute this type of content, can be considered excellent indicators for starting a podcast strategy. However, it is always important to evaluate the needs of your buyer persona, the objectives of your business and also, if you have the necessary structure for the production of quality audio. If you are interested in creating your own podcast, take a look at the checklist we made with everything you need to plan one , from production to launch:
What are the types of podcasts?
In this format, in each episode a different interviewee is B To C Database invited and the topics can be diverse. One of the most positive points of podcasts in interview format is that your episode reaches not only your network, but also that of the person being interviewed.
Furthermore, it is a space where the exchange of experiences occurs in a very natural way . We recommend that you always have a script available, however, in dialogues of this type there will always be a moment for a new unplanned and spontaneous comment or matter. When choosing your guests, also remember that this interview can even be formal, but a connection is needed between the host and the guest.
In addition to the above, if you are going to invite someone to talk about SEO , for example, it is necessary that this person really have knowledge about the subject, be communicative and friendly, so that they adequately transmit the information to your audience. .An example of this type is Rock Content’s Community Cast , which interviews a guest monthly to discuss topics related to freelance life.
