Understood as concepts originating from marketing whose main purpose is to retain — through various techniques and strategic tools — customers within a brand’s consumer base through products or services delivered on a regular basis. Loyalty is an extremely important area within all the disciplines of Digital Marketing , especially driven by the birth of Marketing 3.0 and Marketing 4.0 where the customer is the center of all the decisions and actions taken by the company. So what is marketing based on it about?
Loyalty Marketing
In that sense, customer loyalty marketing has as its fundamental basis all those strategies focused on consumer retention , using incentives and benefits as currency of exchange.All these initiatives are inspired by an essential objective: promoting consumption . Therefore, each of the determinations that are executed strategically will have this purpose.
However, there is a greater goal that is the core of the methodology, and it is nothing more than satisfaction. Satisfaction as a fundamental basis Today the consumer wants more than just quality products or lower prices than the competition. In fact, with the emergence of the Internet and the popularization of mobile devices, as well as the abrupt transformation that society has experienced driven by climate change, a widespread consumer movement has been created—brought by millennials—that forever transformed user habits.
Loyalty Marketing Objectives
Some of the clear and recurring examples of loyalty marketing WhatsApp Number Data are the interests and motivations of consumers to decipher their behaviors and consumption habits; the purchasing frequency of the current customer base; close, solid, relevant and personalized communication channels to improve customer service and attention optimize the lead prospecting or qualification process NPS (Net Promoter Score) and encourage word-of-mouth ;provide added value that favors customer retention and loyalty metrics in areas related to the marketing of products and services.
Why do loyalty marketing?
Reduce costs : through this strategy, customer acquisition can B To C Database be a much more economical task for your business, allowing you to save up to 5 times the cost of obtaining a new customer and increase the profits of a business by up to 95% according to Harvard Business Review.
Collect and dispose of data : Loyalty marketing automation allows companies to follow their consumers and detect consumer habits and behavior to obtain valuable insights that can be used to create effective strategies, reward systems, personalized offers, and much more. Cross and up-selling : cross-selling is the initiative of offering similar products to customers and up-selling is the sale of products of greater value; two strategies that can be carried out thanks to loyalty marketing by nurturing brand awareness strategies up to 25% according