Unpack the product You will be able to introduce your product to new markets by collaborating with influencers and having them post unboxing live videos as a way to generate interest about your product. Because influencers have credibility in their niche, audiences will associate their level of trust with your product or brand.
This is also a tactic that can be done by collaborating with influencers. The more social proof you have about your product, the more trusting and more willing people will be to buy from your brand.
Popshop Live is a live streaming platform where brands and sellers can host live shows. So far it has achieved great success for the brands using it. LA Japan, for example, can collect $17,000 in sales from a single live stream event.
According to LA Japan, this is more than their average offline and online sales. TechCrunch says that part of the reason for Popshop Live’s success can be attributed to the sense of community it phone number list provides buyers and sellers. Currently, the platform is available only in invitation form. TikTok has also been focused on live streaming since the start of the COVID-19 pandemic. It also started integrating a “Buy Now” button to allow users to make purchases via links posted on the platform.
Live streaming has paved the way for us to bridge the gap between convenience shopping and personal interaction. And while part of the reason live commerce has become so popular is due to the COVID-19 pandemic, behavioral adaptations and consumer technology enabling live streaming remain an important pillar of the buying experience in the aftermath.
It’s Free Advertising
Live streaming in the eCommerce arena hasn’t been with us very long but is already gaining a lot of traction. Many big companies and influencers have started to jump on the bandwagon. With that said, live streaming eCommerce is projected to take off in the near future.
Historically, TV and radio helped many businesses commercialize this brand. And this is exactly what live streaming is doing for a new generation of online sellers and brands. Below are 5 advantages of Live Commerce.
Usually, if you want to get better reach B2C Database or if you want to increase your conversion rate, you need to run PPC or CPC campaigns. But when you live stream via Lazlive, Shopee Live, or any other marketplace/streaming platform, you get free exposure and in most cases, instant sale activation.