Automatically after reading, the device directs the user to the destination, which can be as diverse as possible.This feature is not new, but the recent big push it has had can be linked to the widespread access that consumers have had to smartphones in recent years. Technology has evolved to the point of eliminating the need for a specific application to read the code, which can currently be done directly through the cell phone camera, with the device automatically executing the redirection.
This is how the QR Code works
Based on this, companies have explored various possibilities for applying the code, mainly with the proposal of allowing greater interactivity with the consumer. With the new characteristics of brands’ relationship with the public and the greater need for proximity, the QR Code has become a powerful engagement tool. Today’s consumer always wants something more than the product or service, and in that search, this innovation generates interactivity and that feeling that you are offering something “free.
How to use the QR Code in Marketing Strategies?
Realizing how the QR Code is an interesting WhatsApp Number Data resource, organizations have used this possibility as a facilitating tool to generate these interactions. Due to their operation, these labels are most frequently applied on two occasions: by offering some . Therefore, there are ample possibilities to explore this in the world of Marketing.
The strategies work well with the QR code, because much more engagement is possible due to the simplified process of using the smartphone camera. That way, the consumer can be interested in interacting and consuming, no matter what, as long as it is something that interests them.
Next, we will explain the main ways to use the QR Code, how they are applied and how they generate the results that companies always look for.
Direct customers to a landing page
One of the most common uses is to direct the B To C Database user to a specific landing page , related to the product, the action taken or the service. It is essential that there is a defined context and that this direction makes complete sense for the consumer on this occasion.
Therefore, it is important to avoid QR codes that are indexed to very general pages.
Ideally, there should be a tactic behind using this feature, to then push the code to the landing page, thus generating conversions, be it a sale or a lead capture offer.