The habit of consulting and publishing on social networks is part of today’s users, almost from generation to generation, which is why Social Media Marketing (and, therefore, the Social Media Manager ) is gaining an increasingly strategic role in the company.
This is because, whether in B2B or B2C, every company knows that its potential customers spend a large part of their time obtaining information and entertainment on social platforms . Here’s how to set up an effective strategy: choosing the channels, the content to publish, the most popular management platforms, the campaign performance indicators, calculating the ROI.
The latest forecasts on social media – according to Statista – pointed to a constant growth in the use of these and placed the number of active monthly users above 5 billion in 2024. In fact, it is estimated that this year the percentage of social media users in the world will be around 83%.
This is also due to the constant growth in the number of unique mobile phone users, which, according to We Are Social’s Global Digital Report 2024 , amounts to 5.65 billion, meaning that 69.7% of the world’s population uses a mobile phone.
Therefore, creating a Social Web Marketing strategy is therefore a must for brands that want to expand the market by increasing their customer base or looking for new business opportunities . Large companies have understood this for a long time, while Social Media Marketing for SMEs is a path that has yet to be explored in many cases, but is very promising.
What is Social Media Marketing (SMM) and what is it for?
It is necessary to start with a definition of Social Media buy telemarketing data Marketing : SMM is a form of digital marketing that uses social networks and networking platforms to promote a company’s products and services.
The idea is to find precisely where the client is most accustomed to spending their time, generating visibility in online communities and social networks through integrated and organic management of communication and marketing, on all platforms.
The objective of Social Network Marketing is to create interactions arranging objects in an eye-catching way is essential with consumers and prospects by working on shared values and interests, to create affinity with the recipient of the message and make them interested in the brand.
Through social media, it is possible to establish direct conversations with clients and prospects and have real-time feedback on products or Digital Advertising campaigns.
Investing in Social Media Marketing allows the company to improve brand visibility, respond to requests regarding the offer, promote new products and services quickly, and make direct purchasing decisions with a limited overall budget.
How to set up a Social Media Marketing campaign
Let’s try to summarize the things to fax lead do in the six Guidelines:
Conduct an audit on the state of social traffic
Before setting goals and creating a social marketing plan, it’s good to understand what has worked in the past. A good start might be to visit the analytics and insights section of the different accounts and note down all the audience demographics and what type of content performed well.
Analysis of referral traffic (from links on other websites pointing to the company’s site) can also be useful to understand which social networks drive the most traffic. Evaluating the activity of your competitors is absolutely essential.
Defining social media traffic goals and metrics
Whether it’s improving brand awareness, engaging, generating leads, or improving reach (thus increasing engagement on posts and tweets), you need to start with a clear understanding of the goals of a social media marketing campaign.
If the objective is to improve the visibility of the brand on social networks , then the metrics to prioritize will be the reach or coverage (how many people have seen the post) and the number of impressions.