We invited Nikita , who is responsible for communications in the advertising department of , to visit. In advance, they asked their readers and listeners to throw questions to the VK advertisement, so that, Whose Email based on them and on their list, they could have an interesting and useful conversation with a representative of , since specialists had accumulated questions for them.
Here I will give a concise retelling of the podcast “essentially”, omitting the dialogues and. That is, the entire article is built in the format “the key question is what Nikita answered.
If you want to listen to the full podcast
Past episodes, this link will help you. How does feel after blocking its main competitors and the Google advertising platform? The updated rules of the Libya Email List advertising network, which occurred amid difficulties with ads spinning on automatic bids and an increase in the cost of the auction, were Whose Email they aimed at “cleaning up” the auction? That is, “we will introduce new rules to temporarily reduce the number of ads and active advertisers and give the system a break?” Nikita : respects us for the question, says that the question is cool A large number of new advertisers suddenly came to us, afraid of losing access to their audience on other sites.
Plus the redistribution of the budgets of
Current advertisers who have already advertised on VK and other platforms, the transfer of budgets due to the blocking of other advertising tools. Advertisers came, but the B2C Database audience did not increase dramatically in proportion to the number of advertisers. There are VPNs, there are other platforms. An imbalance has occurred.
Autobid (automatic bid) began to increase the cost, as the demand for the audience increased and competition increased. The price has increased to be able to buy advertising from those who want it.