Let’s draw the first of their sample. Seat behind a curtain, Gil Zamora didn’t see the faces of those women. and had people who knew those women explain their characteristics to Gil Zamora, drawing another picture for comparison. As a result, it turns out that the pictures that the person describ mostly show their own disadvantages, such as a big chin, big forehead, big cheekbones, so the pictures that come out don’t look beautiful. Compar to the other picture that the friend describ, the appearance turn out to be more beautiful than what he describ. Shows that people tend to see themselves as unattractive to the point of lacking confidence.
Or the fulfillment of happiness
You’re more beautiful than your think” has made Sweden WhatsApp Number List Dove the brand that empowers women around the world. FCB Involvement Grid or a table that helps identify the involvement or involvement of consumers in making a purchase decision. It helps us understand what products are on the minds of consumers. by evaluating whether the purchase requires an emotional or rational decision With such information, we can use to define advertising concepts. Develop by Richard Vaughn, Senior Vice President of Foote, Cone and Belding Advertising, the FCB Involvement Grid showcases how consumers approach different product buying processes. This process is mainly driven by product type. FCB Involvement Grid consists of Axis (Axis) and Corners (Quadrant) together.
The strategy should
Quadrant (Learn-Feel-Do) Decision making involves B2C Database highly rational thinking. Buying a product requires research. that affect consumer perception and decision making The products in this group are quite expensive and are mostly important, such as cars, houses, cameras, DSLRs, mobile phones, insurance, computers. The strategy should focus on providing information that builds cribility. Emphasize product features Quadrant (Feel-Learn-Do) Decision-making involves the use of emotion. Buying products is bas on feelings such as pride, personal preferences.
