Always start from the target customer you want to address by following some precise rules: a) Identify ALL your customer targets: If in the offline world you are dealing with different types of customers, the FIRST FUNDAMENTAL thing you need to understand is that you need to think about Web Marketing Campaigns DEDICATED to each individual target. For this reason it is FUNDAMENTAL that the different customer targets are identified and identified. You cannot mix communication towards different targets because it would simply be INEFFECTIVE. The reason is very simple: different targets have different problems and different needs. If you try to create a campaign whose objective is to intercept EVERYONE, you will make a big MISTAKE that will prevent you from creating an effective communication campaign and therefore from obtaining noteworthy results. On the contrary, the more you can focus on a specific target, the more incisive you can be in communication. b) Study your target: After defining your specific target, take care to “study” it and identify it in the most specific way possible: What age group do you belong to? Are they men or women (or both), In which geographical area do they live, Do they do a particular job?, Do they have special interests?, Etc. etc. Delve into this analysis as much as possible and perhaps come back to it over time to enrich it based on new experiences.
Understand where you can find your customers
Once you have identified your customer target you need to ask yourself: “What do they do online? Where can I intercept them?” You must therefore understand Phone number data if they use Google to search for the products/services that you resell, if they are on Facebook, and other social networks, if they frequent particular and vertical sites, if they frequent discussion forums and communities…. …in short, you have to make an effort to understand which “places” on the web they frequent the most because then as a result of this analysis the “tactics” to intercept your potential customers will This phase of the analysis may seem simple at first glance, but it is not at all, and I will explain why with an example. Just yesterday I was talking to a client who deals with medium/high level furnishings and interior design and therefore his target customers are high spending people, or in any case certainly not Ikea customers. In a case like this, at a first quick analysis, Google could turn out to be one of the tools suitable for intercepting its potential customer.
Define the Strategy: how do my customers choose me
After identifying WHO your customers are and which online BTOC Database places they frequent, you must ask yourself the crucial question: “How do my customers choose me”? This is one of the most important phases in the creation of a Web Marketing Campaign and to which particular ATTENTION must be paid. What do I mean by “How do my customers choose me?”. To answer this question, a paragraph of an article is not enough, but I try to get to the gist. You must analyze your customers’ purchasing process and, based on that, decide the strategy to adopt in your Web Marketing campaign. To put it very simply, you need to understand how much and what information your customer needs to decide to purchase your product/service and how much time it takes to collect this information. Based on this, decide how to move on the remaining points for the creation of your Web Marketing campaign. EXAMPLES: a) Do you have a pizzeria? Well then your customer’s purchasing process won’t be that long. It’s easy to think that your customer is NOT wasting hours gathering information. Have you ever been at a restaurant, seen a super tempting dish ordered by another table, and when the waiter arrives ask him “I want that too”? It will surely have happened to you. If not to you directly, to some of your companions.